How did the idea for your business come about?
Monica Dunstan: I’ve always had a passion for art and design. Once I moved away for college I started getting into home decor and interiors a little more since I had my own space. I coupled that with my concern for our environment and Luxecycle was born.
What is the significant difference your business brings to the market?
Monica Dunstan: When updating or creating decor items, I use 80% recycled or re-purposed materials. I may buy new paint or small items to add to the piece but most of what I create and use to create it with comes from trash or tossed items (literally!).
How did you decide on the location for your business?
Monica Dunstan: I currently use social media and Etsy to sell my pieces. I have no physical location aside from having people come to my house where I do my work.
How important have good employees been to your success?
Monica Dunstan: Since I am a business with only one employee (myself) I’d say its very important to have good employees who can balance each other out. My biggest vices are procrastination and indecisiveness, so when I stall on a project there is no one to put a cup of…
What has been your most satisfying moment in business?
Monica Dunstan: The best parts are receiving pictures of my decor creations in customers homes. Seeing how they style the pieces is always fun.
Describe/outline your typical day?
Monica Dunstan: On Monday to Friday, I have to attend my ‘real’ job and pretend to be an adult for 8 hours before I can clock in at Luxecycle. Once I’m home for the evening the fun stuff can start. I normally write out my goals for the week on a Sunday, and tackle proj….
What has been your most successful form of marketing?
Monica Dunstan: Instagram is where I interact with most of my customers. People will send me a direct message or contact me via email to say that they saw something they liked and we go from there.
How do you build a successful customer base?
Monica Dunstan: I believe in personalization and value for money. I try to create products that are 1) Trendy, 2) Functional, and 3) Sustainable (Recycled or Re-purposed). I will remember small details about my customers and always make an attempt to work with them and t…..
What kind of culture exists in your organization?
Monica Dunstan: Since my little business stems from two inner passions I prioritize process over product. Because I find it fulfilling to create, I take my time and enjoy it as I go. If a product is stressing me out I’ll put it down and work on something else until I f….
Excluding yours- what company or business do you admire?
Monica Dunstan: I’m a fan of ESC and Orange Bay. ESC has really expanded their product range to include home decor, and I love the styling and concept behind Orange Bay.
Where you see yourself and your business in 10 years? 20 years?
Monica Dunstan: The ultimate goal would be to have a small boutique shop in which people can come and browse my creations. It would be a laid back environment with a workshop in the back which would be partially open for people to see me work and ask questions.
Describe your business in three words…
Monica Dunstan: TRENDY – UPCYCLING – LOCAL
We want to thank Monica Dunstan for taking the time to answer our questions! You can contact at [email protected]