- In our new series of interviews we are looking to interview and get to know local Bermudian business owners and entrepreneurs. They can be just starting or been in business for years, but we want to get to know what got them started and what has made them successful.The goal is to help the community get to know the great people behind the businesses people see and use every day, and to hopefully inspire anyone to start their own business some day....
How did the idea for your business come about?
Malisa Swan: An idea was born After years of thinking of creating my own business
I finally came up with one. A Cupcakery! Yes that was the
answer! Offering a wide range of gourmet cupcakes to choose from. Over
the course of a few years planning recipes. I started a home bakery in
2009. A one -of – a kind venture aimed to making your day unique and special.
What is the significant difference your business brings to the market?
Malisa Swan: We are Bermuda’s only Cupcake Trailer. We offer cupcake shakes, cereal shakes, Sno Shakes ( blended snowball) & much more. We will soon offer Bubble Tea aka Boba which is a milk tea that can be served cold or hot.
How did you decide on the location for your business?
Malisa Swan: Location was not hard as we are a home based business on a very busy road. In 2012 we set up a pop up tent in our driveway selling Snowballs, Slushies & Snacks. It was successful so we decided to open everyday at our Palmetto Road location.
How important have good employees been to your success?
Malisa Swan: It has been very important to have good employees in my business as they make the first impression when serving customers. Which has made my business a success today.
Describe/outline your typical day?
Malisa Swan: On a typical day I get up and bake assorted treats for the day. All our syrup is homemade so I make syrup that needs to be made for Snowballs, Flavored Tea and Coffee.
Since we are a home based business. We have put a Ring The Bell for Service in place. Giving customers three options to ring the bell they wish.
I only go out when the customers ring the bell to be served.
Other than running my business on a day to day basis I am a Mother of three kids.
What has been your most satisfying moment in business?
Malisa Swan: My most satisfying moment in business is seeing the growth from where we started to where we are now and we continue to grow daily.
What has been your most successful form of marketing?
Malisa Swan: Other than word of mouth. My most successful form of marketing is posting on Instagram & Facebook. I have been using the two social networks for more than 5 years to advertise. Most customers come by and say I saw your treats on Facebook so I had to stop by.
How do you build a successful customer base?
Malisa Swan: The key to building a successful customer base is keeping the customers happy. Show your customers that you are thankful for their continued support and reward them with small tokens of appreciation ( Loyalty cards, reward cards and etc.)
What kind of culture exists in your organization?
Malisa Swan: Our company culture is to work hard and be creative at everything we do.
Excluding yours- what company or business do you admire?
Malisa Swan: I admire every hard working entrepreneur; but I must say I admire Sweet Saak Bakery (@sweetsaakbakery) and Planet Popcorn (@planet_popcorn_bda )
Where you see yourself and your business in 10 years? 20 years?
Malisa Swan: In 10 – 20 years I expect things to get bigger and better for myself and the business.
Describe your business in three words…
Malisa Swan: Quality, Tasty, Creative
We want to thank Malisa Swan for taking the time to answer our questions! You can contact at [email protected]
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