How did the idea for your business come about?
Earlena Ingham: I have always been keen to own and operate a small business.
What is the significant difference your business brings to the market?
Earlena Ingham: My goal is to always provide organic and safe products.
How did you decide on the location for your business?
Earlena Ingham: I mainly do wholesale and try to select locations lots of foot traffic..
How important have good employees been to your success?
Earlena Ingham: I am a one woman operation.
Describe/outline your typical day?
Earlena Ingham: Most of my work is in the evening and on the weekend. I would pass by the retail outlets periodically through the week to ensure the selves are neat and tidy and record if product is needed. The evening before delivery, I would go to my warehouse and pull the order, create an invoice and make the deliver the next day.
What has been your most satisfying moment in business?
Earlena Ingham: Having reached a level to require a larger storage space
What has been your most successful form of marketing?
Earlena Ingham: Every year providing product in the race package to the Bermuda Derby Race (24th May). Also, sponsoring the Bermuda Cycling Academy by providing free product for my brand Pro Bar on their jersey.
How do you build a successful customer base?
Earlena Ingham: As I am a cyclists and I am always sharing my products with other cyclists and our products are organic and tasty so they also speak for themselves.
Excluding yours- what company or business do you admire?
Earlena Ingham: Butterfield Enterprise – a one woman operation
Where you see yourself and your business in 10 years? 20 years?
Earlena Ingham: To expand and have my own retail outlet selling the same types of products.
Describe your business in three words…
Earlena Ingham: “Providing answers…”
We want to thank Earlena Ingham for taking the time to answer our questions! You can contact at [email protected]